Crossroads League Announces Partnership with Athletic Solutions

JACKSON, Mich. – The Crossroads League announced on Friday a new partnership with Athletic Solutions, a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life.

"Partnering with the Crossroads League means partnering with excellence," said Tom Feiden, President and CEO of Athletic Solutions. "Our mission is simple, empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We are proud to partner with the Crossroads League."

"Athletic Solutions fits seamlessly with our vision for the Crossroads League, which is centered on innovation, integrity and expanding opportunity," said CL Commissioner, Larry DeSimpelare. "Through this partnership, we are able to provide every student-athlete with a professional platform that elevates their experience and strengthens the connection between our fans and the athletes they cheer for."